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About Us

SIMPURE blends Nature and Science together to formulate the best clean skincare products on the market. We are committed to offering our customers scientifically proven skincare products while being gentle on mother earth. At SIMPURE, we believe you shouldn’t have to compromise your values to get life changing results. You can have powerful skincare, and feel good about your footprint.

This mission that started in our founder’s kitchen 7 years ago has snowballed into a full line of skincare products that are not only made with powerful, earth friendly ingredients, but deliver amazing results. In the past year we have added 18 new products to our already impressive lineup.

Our most popular new additions to SIMPURE include the Rejuvenating line, Refresh Line, Renew Line and Revive Line! These products are not just a clever naming scheme, they deliver on their namesake, offering proven results for any beauty and skincare regimen.

With all the choices offered in this ever changing market, do yourself a favor and join the SIMPURE family, where we are committed to providing the cleanest, most effective products.

Your search for your Forever Beauty line is over, and you can feel great about your decision to trust your skin’s health and longevity to SIMPURE.

The Company

Too often we let big corporations sell us expensive products claiming miracles, while delivering a bunch of chemicals and unnecessary elements into our bodies.

Our founder Annabell Catania’s life threatening illness pushed her to start creating homemade natural products for her own use. Luckily for all of you, Annabell’s passion for preventing others from going through the same problems has led to creation of Auntie & Me Essential Wellness (A&M), which has now become SIMPURE.

Here at SIMPURE we put the highest quality of standards at the forefront to assure we really deliver on our promises. We use only the best quality ingredients and whenever we can, try to go to the source to support local communities.

Founder Annabell Catania

Annabell’s Story

Annabell was just 26 years old when she was diagnosed with Stage 3 Breast Cancer that started in her armpit (from daily use of antiperspirant) and ended up in her right breast. After six rounds of chemotherapy and five surgeries and still no sign of remission she decided to put her faith in holistic medicine. Finally, after less than 9 months she went into remission from the help of Dr. Conway in Vancouver, WA.

After her journey and countless hours of research, she decided this needed to be shared with the world. The not-so-commonly known harmful risks of using a deodorant—and body products in general—that are slowly poisoning our bodies. We, by default, hand our children the same harmful chemicals when they hit puberty and need an underarm deodorant, among other beauty regiment products. Unfortunately, this leads to thousands of young adults with a whole range of health problems.

Annabell decided that there is a need to advocate to people about the harmful effects of bad elements, as well as educate about the alternatives, especially since a whole range of those commonly used ingredients are outlawed in several countries around the world, but sadly still used in the United States.

This mission has snowballed into a full line of beauty and body products that are not only all-natural but work amazingly well. She tries to educate people about their health, skin and overall damage done to their bodies with the day to day products used. Her passion now is to educate and produce the best possible alternatives to your daily routines for an affordable price.