Behind A&M...Now SIMPURE

A&M (SIMPURE) was created out of necessity for change. To help people go back to basics, with an up to date natural products for beauty and home that won’t empty your wallet and will give you visible results. Our brand, Auntie and Me offers all natural products to improve our everyday life.

Our founder Annabell Catania’s life threatening illness pushed her to start creating homemade clean products for her own use. Luckily for all of You, Annabell’s passion for preventing others from going through the same problems has led to creation of SIMPURE.

Here at SIMPURE we put the highest quality of standards at the forefront to assure we really deliver on our promises. We use only the best quality products and whenever we can try to go to the source to support local communities.

We hope that we can help anyone to benefit from having an easy access to good and affordable products as well as helpful educational information to better understand the good properties of all ingredients we use.